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VIRU KALA

Privacy Policy

A Legal Disclaimer

1. Introduction
Viru Kala ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website [insert website URL], use our services, or interact with us as a customer or business partner.
This policy applies to all personal data processed by Viru Kala in connection with our fish distribution services in Estonia and internationally.

2. Information We Collect
2.1 Information You Provide to Us
We collect personal information that you voluntarily provide when you:

  • Submit inquiries through our contact forms

  • Request quotes or product information

  • Place orders or enter into business agreements with us

  • Subscribe to our newsletters or marketing communications

  • Communicate with us via email, phone, or other channels

This information may include:

  • Name and business name

  • Contact information (email address, phone number, business address)

  • Company details

  • Any other information you choose to provide
     

2.2 Information Automatically Collected
When you visit our website, we may automatically collect certain information about your device and browsing behavior, including:

  • IP address and general location information

  • Browser type and version

  • Device information (operating system, device type)

  • Pages visited, time spent on pages, and navigation patterns

  • Referring to website addresses

  • Cookies and similar tracking technologies (see Section 5 below)

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2.3 Information from Third Parties
We may receive information about you from:

  • Business partners and suppliers

  • Public databases and registries

  • Analytics and service providers

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3. How We Use Your Information
3.1 Business Operations

  • Processing and fulfilling your orders

  • Managing supplier and customer relationships

  • Providing customer service and support

  • Managing contracts and business agreements

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3.2 Communication

  • Responding to your inquiries and requests

  • Sending order confirmations, delivery updates, and invoices

  • Providing important notices about our services

  • Sending newsletters and marketing communications (with your consent)

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3.3 Business Improvement

  • Analyzing website usage and improving user experience

  • Conducting market research and business analytics

  • Developing new products and services

  • Internal record keeping and business administration

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4. Legal Basis for Processing (GDPR)
Under the General Data Protection Regulation (GDPR), we process your personal data based on the following legal grounds:

  • Legitimate Interest: Processing necessary for our legitimate business interests (e.g., customer relationship management, business development, fraud prevention)

  • Consent: Where you have given explicit consent for specific processing activities (e.g., marketing communications)

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5. Cookies and Tracking Technologies
Our website uses cookies and similar tracking technologies to enhance your browsing experience and analyze site usage.
5.1 Types of Cookies We Use

  • Essential Cookies: Necessary for the website to function properly

  • Performance Cookies: Help us understand how visitors use our website

  • Functional Cookies: Remember your preferences and settings

  • Marketing Cookies: Track your browsing to deliver relevant advertisements (only with your consent)

You can control cookie preferences through your browser settings. Note that disabling certain cookies may affect website functionality.


6. How We Share Your Information
We do not sell your personal information. We may share your information with:


In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity.
All third parties we share data with are required to protect your information and use it only for the purposes we specify.


7. International Data Transfers
As an Estonian company operating internationally, we may transfer your personal data outside the European Economic Area (EEA) to our business partners and service providers.
When we transfer data internationally, we ensure appropriate safeguards are in place, such as:

  • Standard Contractual Clauses approved by the European Commission

  • Adequacy decisions by the European Commission

  • Binding corporate rules

  • Other legally recognized transfer mechanisms

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8. Data Retention
We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.
Typical retention periods:

  • Marketing consents: Until you withdraw consent or we determine the data is no longer relevant

  • Website analytics data: Up to 26 months

When data is no longer needed, we securely delete or anonymize it.


9. Your Rights Under GDPR
Under the General Data Protection Regulation, you have the following rights regarding your personal data:


9.1 Right of Access
You have the right to request a copy of the personal information we hold about you.


9.2 Right to Rectification
You can request that we correct any inaccurate or incomplete information.


9.3 Right to Erasure ("Right to be Forgotten")
You can request deletion of your personal data, subject to certain legal exceptions (e.g., legal obligations, ongoing contracts).


9.4 Right to Restriction of Processing
You can request that we limit how we use your data in certain circumstances.


9.5 Right to Data Portability
You can request your data in a structured, commonly used format and have it transferred to another organization.


9.6 Right to Object
You can object to processing based on legitimate interests or for direct marketing purposes.


9.7 Right to Withdraw Consent
Where processing is based on consent, you can withdraw it at any time.


9.8 Right to Lodge a Complaint
You have the right to file a complaint with the Estonian Data Protection Inspectorate (Andmekaitse Inspektsioon) or your local supervisory authority.


To exercise any of these rights, please contact us using the details in Section 12.


10. Data Security
We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

  • Secure encrypted connections (SSL/TLS)

  • Access controls and authentication systems

  • Regular security assessments and updates

  • Secure data storage and backup systems

  • Confidentiality agreements with staff and third parties

 

While we take security seriously, no method of electronic transmission or storage is 100% secure. We cannot guarantee absolute security but continuously work to protect your data.

11. Children's Privacy
Our services are intended for business use and are not directed at individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected data from a child without parental consent, we will take steps to delete it promptly.

12. Contact Information
Viru Kala OÜ
Estonia, Tallinn
Email: info@virukala.ee

13. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or business operations. When we make significant changes, we will notify you by:

  • Posting the updated policy on our website with a new "Last Updated" date

  • Sending an email notification to registered customers (for material changes)

  • Displaying a prominent notice on our website

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

14. Estonian Data Protection Authority
If you have concerns about how we handle your personal data, you may contact the Estonian Data Protection Inspectorate:
Andmekaitse Inspektsioon
Tatari 39
10134 Tallinn
Estonia
Phone: +372 627 4135
Email: info@aki.ee
Website: www.aki.ee

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